NO.41 What should be the first step when integrating a new CRM with Marketo?

NO.42 What are key aspects of validating lifecycle reports? (Choose two)

NO.43 Which type of logic is used for complex segmentations in Marketo?

NO.44 Which strategies support governance in a Marketo instance? (Choose two)

NO.45 An Adobe Marketo Engage Consultant is reviewing all programs in an instance.
Each campaign in each program contains at least three flow steps:
If Acquisition Program is Empty, change Acquisition Program to the current program’s name Change the status in the program (based on the action) Write an Interesting Moment These flow steps happen in almost every campaign.
How can the Consultant edit the programs for scalability and efficiency?

NO.46 A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

NO.47 How can API integrations be secured in Marketo? (Choose two)

NO.48 When should partitions be used in Marketo?

NO.49 What can reduce bounce rates in email campaigns? (Choose two)

NO.50 What best practices improve campaign reporting in Marketo? (Choose two)

NO.51 A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

NO.52 What strategies can improve the scalability of campaigns in a global Marketo instance? (Choose two)

NO.53 During a system audit, you discover that multiple workflows are running simultaneously, leading to performance degradation.
What is the best course of action?

NO.54 A client’s campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

NO.55 A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage’s form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

NO.56 What are benefits of using multi-touch attribution? (Choose two)

NO.57 A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region’s marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?