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Certification Path of CIW 1D0-623: CIW Social Media Specialist Exam

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Format of CIW 1D0-623: CIW Social Media Specialist Exam

  • Exam time: 75 minutes
  • Language: English
  • Format: multiple-choice, multiple-answer
  • Number of questions: 54
  • Pass rate: 74.07 percent

 

NEW QUESTION 17
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?

 
 
 
 

NEW QUESTION 18
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

 
 
 
 

NEW QUESTION 19
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

 
 
 
 

NEW QUESTION 20
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?

 
 
 
 

NEW QUESTION 21
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

 
 
 
 

NEW QUESTION 22
A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business’ social media marketing needs?

 
 
 
 

NEW QUESTION 23
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?

 
 
 
 

NEW QUESTION 24
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?

 
 
 
 

NEW QUESTION 25
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

 
 
 
 

NEW QUESTION 26
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

 
 
 
 

NEW QUESTION 27
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

 
 
 
 

NEW QUESTION 28
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

 
 
 
 

NEW QUESTION 29
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?

 
 
 
 

NEW QUESTION 30
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client’s current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy’s?

 
 
 
 

NEW QUESTION 31
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company’s public message board. The company is in the response stage of managing the crisis. What should they do?

 
 
 
 

NEW QUESTION 32
A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale.
What is the company trying to calculate?

 
 
 
 

NEW QUESTION 33
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:

 
 
 
 

NEW QUESTION 34
A company can use statics from social media to predict behavior. What kind of big data strategy is this?

 
 
 
 

NEW QUESTION 35
Jared has been assigned to review the company’s social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee’s personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

 
 
 
 

NEW QUESTION 36
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;

 
 
 
 

NEW QUESTION 37
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

 
 
 
 

CIW 1D0-623: CIW Social Media Specialist Examination Guide

CIW 1D0-623: CIW Social Media Specialist Exam Learning Guide

Necessary Steps and information about the CIW 1D0-623: CIW Social Media Specialist Exam

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Decision-makers face significant consequences when they do not take into account the prospect of change. Post is a leading provider of online and blended learning solutions that enable Fortune 500 companies to deliver the best of both worlds. Team members are certified CIW® practitioners, all of whom have taken the CIW course. Manage the installation, configuration, and maintenance of Cisco routers. Code and maintain routers and network devices in a multivendor network infrastructure. Level 2 supports Cisco routers, hubs, and switches through Cisco’s Command-Line Interface (CLI). Address and administer Cisco Account Manager (CAM) and Cisco Technical Assistance Center (TAC) requests. Reviewed all network changes for security, authentication, and routing. Platform Technology Center (PTech) recently acquired Socialcast, a provider of public social network analytics. Marketing Technology Group is in the process of moving to a new website with integrated social network analysis. Graphic designers and traditional marketers were not able to integrate social network analytics with marketing campaigns. Buyer-side market research is a key part of any marketing plan. The organization of data is vital to finding the best value, therefore, PTech needs a solution to produce actionable intelligence. Mining social network data to measure reach and influence is a new and rapidly growing field within marketing.

 

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