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Adobe AD0-E318 Exam Syllabus Topics:

Topic Details
Topic 1
  • Determine the correct method to design complex campaign templates and workflows
  • Determine business requirements to design a digital marketing solution
Topic 2
  • Given a scenario, advise on the appropriate hardware infrastructure needed during solution design
  • Specify integration parameters and approach for Adobe and non-Adobe application integrations
Topic 3
  • Given specific business requirements, determine the information relevant to solution design
  • Determine the correct method to design solutions using additional modules
Topic 4
  • Determine the correct method for solution promotion to the respective environment
  • Given a scenario, provide performance, infrastructure, and configuration recommendations
Topic 5
  • Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic
  • Analyze and design custom features
Topic 6
  • Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools
  • Analyze and design custom integrations
Topic 7
  • Given a set of key modules, validate the configuration of the module set-up
  • Analyze Campaign Classic set-ups to advise on improvements
Topic 8
  • Analyze the overall solution to determine technical risks, assumptions, issues and dependencies
  • Determine the solution design required to comply with laws and regulations
Topic 9
  • Communicate technical ACC expertise to internal and external teams
  • Given a scenario, specify the correct product deployment method

 

NO.10 A customer has a data retention policy for the logs in Adobe Campaign Classic of 365 days. They send over 1 million emails per month.
The Architect designs a workflow with a scheduler that triggers every 10 minutes querying the recipient delivery log.

 
 
 
 

NO.11 A customer launches a Campaign with multiple touch points. Some deliveries are stuck in Pending Personalization” for more than 3 hours. The recipient broad log records have not been created for these deliveries yet.
What should the Architect analyze to diagnose the cause of this issue?

 
 
 
 

NO.12 A company based in California with a local customer base regularly uses SMS as a contact channel.
The legal department requires the name standard message be sent to customer when they opt-out using a short code and to ensure they are excluded from any other contact.
Which technique should the architect use?

 
 
 
 

NO.13 A client wants to configure a data connection between a Microsoft Dynamics CRM system and Adobe Campaign Classic for delta data import.
Which field must be present in the CRM connection settings for the configuration?

 
 
 
 

NO.14 A successful SOAP response is received from the Message Center but the emails are not arriving in the inbox.
What is causing this problem?

 
 
 
 

NO.15 A customer reports that data import, export and aggregation workflow take 3 to 4 hours each to complete, when they are scheduled to run before the campaign start. The is deploying the customer from starting campaigns on schedule.
Which two recommendations should the Architect make? (Choose two.)

 
 
 
 
 

NO.16 A client has a hybrid hosting model and is trying to send a request from a workflow to a third-party API.
When sending the request. Adobe Campaign does not receive a response.
What is causing this issue?

 
 
 
 
 

NO.17 A project Manager is setting up a Gantt chart for a new project implementation. The company Is using a Hybrid deployment model, will interact with several systems, and be heavily customized to fit the customer needs. The PMO not know the Adobe Campaign project phase and wants to make sure important tasks are not missed, The initiated list of Go-Live activities is as follow:
Migrate appropriate objects from Stage to Production
Make sure Production SFTP is created
Validate that import/export workflow work as expected
Make sure the Workflow Supervisor group is assigned to the appropriate workflows What else should the Architect do before the Go-live?

 
 
 
 

NO.18 A campaign workflow has been configured to query recipients that have received deliveries and clicked on a link in the past 90 days.
Delivery history will be retrieved from boardLOgRop and click history from trackingLogRcp: The data volumes for both tables are increasing by an average of 10 million per month.
Which two recommendations should the Architect make? (Choose two.)

 
 
 
 
 

NO.19 A customer requires a large amount of data to be imported in a short window of time from 15 different source tables, updating 8 different AC schemas. The tables require loading in a specific sequence to ensure data integrity.
The customer has a high-performance database serving Adobe Campaign which has significant spare CPU, memory capacity, and connections. Which solution should the Architect recommend?

 
 
 
 

NO.20 A Campaign Architect needs to audit an existing Campaign Classic setup to improve the configuration. Users report that the instance is very slow when they select or modify data.
The Architect notices that over a range of tables, many fields have the same values and many joins are used in Workflow activities.
Which two actions should the Architect recommend? (Choose two.)

 
 
 
 
 
 

NO.21 A client wants to protect PII data at recipient level for anyone that is not an Administrator.
What should the Architect do?

 
 
 
 

NO.22 A client requests a link from the recipient to their last transaction. The client only needs to see the link from the recipient to the last transaction and wants to ensure the reverse link is not visible from the transaction table.
Only the insurance business unit needs to have visibility.
Which option should the Architect implement?
A)

B)

C)

D)

 
 
 
 

NO.23 A customer wants to include one of a set of personalized offers as part of order confirmation emails, triggered via an eCommerce application event.
Which two modules must the customer use?

 
 
 
 
 

NO.24 The Adobe Campaign setup of a company has a large number of campaign and technical workflows.
The customer highlight that the impact of failing workflows could result in very high cost for them.
The Architect must ensure highlights that the impact of failing workflow could result in very high cost for them.
The Architect must ensure high availability and decides to configure several workflow servers.
What should the Architect do?

 
 
 
 

NO.25 A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack.
They want to message customers with an hour after they abandon their carts.
Which option should the Architect recommend?

 
 
 
 

NO.26 In the database diagram, a company has tables orders products Recipient items.
*Recipient is linked to Orders as 1-N
*Products to Orders as N-N
RecipientID, Email Full Name, Customer ID Orders: Orders ID, Recipient ID, Product ID, Date of purchase items: Prodduct ID, order ID, item ID products Product ID, Name, Status, Creation Date.
Which columns act as both primary and forgive keys?

 
 
 
 

NO.27 A customer has the following requirements for a new Campaign implementation:
* 20 Marketing employees will access the Campaign instance from three different countries.
* Marketing employees will use MacOs and Windows 10 professional.
* 800,000 of the customers in the CRM system are emailed approximately twice a week.
* The customer uses a small mobile app for Push messaging that has 20,000 device registrations, which the customer hops to grow.
Which two factors have the most impact on the infrastructure solution? (Choose two.)

 
 
 
 
 

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