NEW QUESTION 36
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend’

NEW QUESTION 37
Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

NEW QUESTION 38
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send-outs from within MobileConnect using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

NEW QUESTION 39
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer’s expiration data is included in the data filter.
Which three components should the customer’s solution include?

NEW QUESTION 40
A customer has an eCommerce site and Imports data into three data extensions daily; ‘Orders’, ‘Order_Details’ and ‘Products’ the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?

NEW QUESTION 41
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?

NEW QUESTION 42
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?

NEW QUESTION 43
Northern Tril Outfitters wants to connect relational data into their Journey without overloading the entry data.
How should they connect the data?

NEW QUESTION 44
Northern Trail Outfitters want to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?

NEW QUESTION 45
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers’ optimized send time.
What solution should they use?

NEW QUESTION 46
An existing triggered send needs to be updated with new content. (Choose the BEST answer.)

NEW QUESTION 47
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)

NEW QUESTION 48
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

NEW QUESTION 49
Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause?
Choose 2 answers

NEW QUESTION 50
Which data object should be used in conjunction with data extensions to create an opt- down strategy for customers?

NEW QUESTION 51
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)

NEW QUESTION 52
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

NEW QUESTION 53
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

NEW QUESTION 54
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?

NEW QUESTION 55
NTO has to import a file that will be different every time.
What method should be used?

NEW QUESTION 56
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?